ChoiceBot for Manufacturers™
ChoiceBot for Manufacturers™ is an interactive competitive comparison tool that manufacturers can add to their product marketing sites, and that enables them to communicate their many competitive differentiators in a way that doesn't overwhelm buyers with information overload. The net result is that buyers are able to take ALL of your competitive differentiators into account when making purchase decisions, and choose the overall best offering for them: yours.
Why conventional feature comparison tables and competitive white papers are costing you sales
Currently, manufacturers typically rely on feature comparison tables and competitive white papers in order to communicate the many reasons why, all things considered, their offering is the best overall choice. The problem with these materials is that buyers are human beings who can only take about seven pieces of information into account when making a decision, whereas a typical feature comparison table with, say, 12 features and 5 competitors contains 60 pieces of information. This information overload explains why buyers often latch onto a catastrophically small number of "key features", and ignore many other factors that are critically important to making the truly best choice for themselves.
The end result is that a buyer can end up choosing a competitor's inferior product simply because they can't keep all of the relevant advantages of your offering in their head when making their final purchase decision.
How ChoiceBot solves the problem
ChoiceBot for Manufacturers™ enables buyers to consider ALL of the strengths and weaknesses of you and your competitors, but without causing any information overload. Regardless of whether there are 6 differentiators to consider or 60, buyers can easily see why your offering is the overall best choice for them based on all considerations, at a glance. As a result, their confidence that your offering really is their truly best overall choice increases dramatically.
ChoiceBot is also interactive, allowing a buyer to override the evaluation criteria on their own needs. ChoiceBot then automatically re-ranks all offerings in real time, while factoring in the buyer's custom criteria (if any). This is critically important for two reasons:
- It demonstrates transparency. The buyer can see exactly what the evaluation criteria are for each feature, and tweak them if they feel that the criteria should be different. This allows them to trust that the comparison hasn't been "rigged" in your favor (which would make it useless to them).
- The buyer can see that your offering is the truly best choice based on their own individual, specific needs, and not the generic criteria of an "average buyer".
Get up and running in hours, not weeks
To add ChoiceBot for Manufacturers™ to your product marketing site, simply send us a spreadsheet (or XML, CSV or tab-delimited file) containing the features of your product and those of your key competitors. We will then import your file into ChoiceBot and send you an HTML embed code which can be placed anywhere you want ChoiceBot to appear on your site. The entire process can generally be completed in a few hours.
Starting at $99/month, free demo, 30-day free trial
Send us a data file in any format and we will send you a link to a live demo featuring your product vs. the competition you include in the file, generally in one business day or less.
Try ChoiceBot for Marufacturers™ on your site free for 30 days, with monthly fees starting at just $99/month for sites with less than 50,000 unique visitors per month and one product category, with substantial discounts for higher-traffic sites and/or sites with multiple ChoiceBot-enabled product categories. Contact us for a no-obligation quote.