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What is ChoiceBot for e-Retailers - Data Feed Edition?
What makes ChoiceBot different than other product recommendation tools?
How hard is it to add ChoiceBot for e-Retailers -Data Feed Edition to my site? Where does the product data come from?
What will ChoiceBot look like to my visitors?
Can I use ChoiceBot with the product categories I sell?
If I add ChoiceBot to my site, can I keep other product search tools that I may already have on my site?
What kind of user is ChoiceBot targeted at?
What is ChoiceBot for e-Retailers - Data Feed Edition?
ChoiceBot for e-Retailers - Datafeed Edition is an interactive product recommendation tool for your e-retail site that enables your shoppers to make a confident, informed purchase selection from your catalog far more quickly and easily than conventional product selectors and guided navigation tools allow.
ChoiceBot for e-Retailers - Datafeed Edition is for retailers who wish to use ChoiceBot for product categories where entering and maintaining product information in ChoiceBot manually (i.e., using ChoiceBot for e-Retailers - Small Retailer Edition.) is not practical, either because there are more than a few hundred models in the target product category, or because catalog and/or pricing information change too frequently to be updated manually (i.e., more than 25 to 50 changes per week).
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What makes ChoiceBot different than other product recommendation tools?
The current generation of product recommendation technologies all fall into two general categories:
The first category delivers purchase recommendations very quickly and easily (product star ratings, ‘intended product use’ questionnaires, ‘weight-the-importance-of-each-feature’ tools, etc.), however shoppers’ confidence that the recommended products are, in fact, their truly best overall choices based on their individual needs is very low.
 The second category (‘filter-products-by-features’ tools, feature comparison tables, etc.) may produce a selection decision in which the shopper will have a high degree of confidence, but they typically require hours of the shopper’s time and force them to try to juggle large amounts of product information in their head. (In fact, ChoiceBot’s research among online consumers uncovered over 20 specific complaints that shoppers have with the current generation of product selection tools, all of which are addressed by ChoiceBot.)
ChoiceBot TAE finally eliminates the speed versus confidence tradeoff, making it a true breakthrough in search and selection technology. It points the user to their genuinely best overall product choices and tells them why they are their best choices in light of their individual needs in less than threeminutes , and without having to store any feature information in their head. ChoiceBot TAE is the result of over four years of concept development, and key aspects are claimed in a US patent application.
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How hard is it to add ChoiceBot for e-Retailers -Data Feed Edition to my site? Where does the product data come from?
ChoiceBot for e-Retailers - Datafeed Edition is a SaaS (Software-as-a-Service), which means that the ChoiceBot application runs on ChoiceBot’s servers, so there is no software or hardware to buy, install, configure or maintain. ChoiceBot is managed entirely through your browser, and is designed for retailers with enough IT expertise to export a product datafeed or expose a product information database to ChoiceBot.
ChoiceBot for e-Retailers - Datafeed Edition can be added to your site in just a few days, and requires just two basic steps:
Set up a product datafeed that contains basic information such as product names, prices, product detail page URLs, etc. Note that ChoiceBot supports Google Base data feeds, and can use these if you are generating them already. If you have feature attribute data as well, this can also be included in the datafeed. If you do not have feature attribute data, this can be sourced directly from manufacturer sites by the ChoiceBot Services Group at a cost of $3 per product. You can include whatever features you feel are important to your shoppers -even “soft” features like ease of use or reliability. You can also include a description with each feature that appears below the ChoiceBot sliders that helps shoppers determine what their criteria should be for that feature.
Add a link or button to your site that launches the interactive product recommender popup. You can include whatever messaging or graphics you like in the link or button, and place it in whatever location(s) you like on your site (typically your home page or product category home page). When your shoppers click on the link you’ve added, the ChoiceBot interactive product recommender appears in a popup that reflects your site’s branding.
That’s it! Note that ChoiceBot works with any e-commerce hosting service (Yahoo! Small Business, eBay Stores, etc.)
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What will ChoiceBot look like to my visitors?
ChoiceBot is designed to look like your powerful new product recommendation tool and, as far as your shoppers concerned, they always remain on your site. When a shopper clicks on the interactive product recommender button on your site, ChoiceBot appears in a popup, so that the shopper can refer back to it throughout their decision-making process. When a shopper clicks on a product in the interactive product recommender popup, the browser window showing your site switches to the product detail page for the selected product, where cross-selling, checkout, etc. can occur.
ChoiceBot is fully brandable, and you can even provide a logo image that will appear above the interface in the interactive product recommender popup.
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Can I use ChoiceBot with the product categories I sell?
ChoiceBot for e-Retailers - Datafeed Edition is designed to be used with product categories where shoppers make purchase decisions based more on "features", as opposed to being based purely on taste. For example…
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ChoiceBot-friendly categories
- GPS Units
- Dishwashers
- Diamonds
- Massage tables
- Bikes
- Semiconductors
- Laptops
- Cordless drills
- etc...
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Unsuitable categories for ChoiceBot
- Books, movies, music
- Apparel (with some exceptions)
- Most furniture
- Highly customizable products (custom-built computer, new cars, etc.)
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You can use ChoiceBot for one, some, or all of the categories that you sell on your site.
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If I add ChoiceBot to my site, can I keep other product search tools that I may already have on my site?
Yes. ChoiceBot can be added to your site as a new way for shoppers to find products of interest in your catalog. We recommend that you keep any keyword search tools that you may already have deployed on your site, since these are useful for shoppers who already have a specific product in mind. If you have a “guided navigation” solution or other feature-based product filtering tool on your site, you may find that more shoppers will use ChoiceBot, however you can continue to make such tools available to your visitors.
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What kind of user is ChoiceBot targeted at?
ChoiceBot is designed to help site visitors who have some buying (feature) criteria in mind, but who are not sure which model to buy. Depending on the product category, this represents approximately 30% to 60% of site visitors. These visitors often present the greatest opportunities for conversion since they have genuine intent to purchase (as opposed to purely browse), and if they find a product that lines up well with their requirements with minimal time and effort, they are likely to buy it.
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