ChoiceBot, Inc.

Losing deals because your buyers are product information-overloaded?

Your product category is complex. Maybe it's…

…or another category where buyers want to make an informed purchase decision based on all available information, but have trouble keeping track of the dozens of important strengths and weaknesses of you and your competitors. Buyers may (or may not) read your white papers and detailed feature comparison tables, and may even compile their own notes or spreadsheets to keep track of their findings when researching you and your competitors. At the end of the day, however, they still have to try to put it all together in their head to make the final decision, because spreadsheets and notes don't actually tell them which offering is their overall best choice.

But "putting it all together in their head" is where dangerous oversimplifications happen… where buyers may become overwhelmed with product information, latching onto a few -often arbitrary- features, and ignoring the rest. They're not being unreasonable or biased… neuropsychologists have shown that human beings simply can't process that much information at the same time. Even very sophisticated buyers making large purchase decisions will focus on a small subset of the information that they should be focusing on because they're simply unable to deal with it all.

Even if you have a truly compelling, well-rounded product, you may be losing deals to inferior competing products because buyers can't remember all of the reasons why your offering is their truly best choice and -often more importantly- why the others aren't.

The Solution: ChoiceBot SmartCompare™

ChoiceBot SmartCompare™ is an interactive widget that you embed on your marketing site, and that enables buyers to consider all of the dozens (or even hundreds) of strengths and weaknesses of you and your competitors, but to do it effortlessly. They can then clearly see that your offering is their best overall choice based on all of their criteria (even criteria they didn't initially know they had) and make a completely confident buying decision quickly. ChoiceBot SmartCompare™ is extremely compelling to buyers because it enables them to "digest" enormous amounts of product information in just a few minutes, instead of the hours or days that they would normally spend poring over white papers, spreadsheets and detailed product comparison tables.

How it works

During the setup process, ChoiceBot Services Group will review your product marketing materials and consult with you to determine…

• …what all of the important factors are that buyers should consider when evaluating products in your market.
• …which competitors buying compare you with most often.

Following your changes/approval of the feature and competitor lists, ChoiceBot Services Group uses this information to custom-configure a ChoiceBot SmartCompare™ widget that you can add to any page(s) on your marketing site with one line of HTML, and that enables buyers to…

• …rapidly learn about all of the important features and considerations that they should take into account when evaluating products in your category.
• …set their buying criteria for each feature and then forget about it, knowing that ChoiceBot SmartCompare™ will keep track of their criteria for them.
• …come to a more confident, informed purchase decision than they ever could using spreadsheets or notes, and in just a few minutes instead of hours or days.

The setup process typically requires a few hours of your time, and the final ChoiceBot SmartCompare™ widget is usually ready to be added to your site within one week of the project start date. The content of your ChoiceBot SmartCompare™ widget can be changed at any time by contacting the ChoiceBot Services Group.

ChoiceBot SmartCompare™ helps you close deals because it…

…has real impact
You telling buyers that you have the best offering is not as compelling as them proving it to themselves. Just putting ChoiceBot SmartCompare™ on your site makes a powerful statement; that you're confident that your product will come out on top even when it's the buyer that sets the evaluation criteria.

…shortens sales cycles
ChoiceBot SmartCompare™ efficiently communicates an enormous amount of product information to buyers in an incredibly short period of time. As buyers review each feature and set their criteria for it, they can quickly move on to the next one, knowing that ChoiceBot SmartCompare™ will keep track of their criteria so they don't have to. By relieving buyers of the task of trying to keep track of everything themselves, ChoiceBot SmartCompare™ enables them to come to a confident, final decision in a fraction of the time it would normally take them, so your sales professionals can move the deal to a close sooner.

…builds trust
Transparency is built into the ChoiceBot SmartCompare™ interface. Any product shown in ChoiceBot SmartCompare™ can be clicked to show the reasons why it was ranked where it was. Users quickly see for themselves that product rankings are based solely on their stated needs, and are not being misleadingly skewed toward a particular product. (For this reason, ChoiceBot SmartCompare™ is only recommended for companies that have a well-rounded, genuinely compelling offering within their market.)

…helps you defend your pricing
It's easy for buyers to hammer you on price based on a single consideration. ChoiceBot SmartCompare™ helps you defend your pricing by keeping ALL of the reasons why your product is worth its asking price in plain view.

…arms your salespeople and champions
ChoiceBot SmartCompare™ enables new salespeople to get up to speed on your product's complex competitive positioning incredibly quickly, and can be used as a powerful selling tool by your sales professionals during live and online meetings. ChoiceBot SmartCompare™ is also a powerful tool for champions (employees of the buyer who believe in your product) to sell you within their organization.

About ChoiceBot technology

ChoiceBot SmartCompare™ is powered by ChoiceBot Inc.'s patent-pending Tradeoff Analysis Engine, which required over three years of advanced research and development to create, and is based on the latest neuroscience research. Your visitors will immediately recognize its unique approach to decision-assisting as a powerful feature that is not found on your competitors' marketing sites, and they'll appreciate the huge reduction of time and effort that you've given them. Most importantly, ChoiceBot SmartCompare™ ensures that buyers choose the product that truly best meets all of their needs -yours.