Learn About ChoiceBot Technology

ChoiceBot Creator and CEO Nick Desbarats talks about the psychology, philosophy and inner workings of ChoiceBot technology.

Top 20 Shopper Complaints with Product Selection Tools on e-Retail Sites

Think people are satisfied with product selection tools on most e-retail sites? Think again...


Top Ten Shopping Misconceptions that are Shattered by ChoiceBot

How conventional product selection tools have “warped” consumers into thinking like databases, instead of people.